By business type

Privacy Policy Generator for games

Written for player accounts, in-game purchases, chat moderation and the fact that a lot of players are children.

Generate your privacy policy Read the privacy policy guide

A game privacy policy has to be written knowing some readers are children and some are parents. It also has to disclose anti-cheat honestly, which is the single deepest collection in the product and the one most often reduced to a single evasive sentence.

Games have the demographic problem no other consumer software shares at the same scale: a substantial share of players are children, and the ones who are not usually cannot be distinguished from the ones who are without asking. That single fact drives COPPA, the UK Age Appropriate Design Code, and the restrictions on advertising to minors.

The data itself is broader than most teams expect. Device identifiers, play sessions, purchase history, chat logs, voice communications, matchmaking telemetry and anti-cheat data - the last two of which collect at a depth that would be alarming in any other product category.

Monetisation adds regulatory attention. Loot boxes, virtual currency and in-app purchases are under active scrutiny across several jurisdictions, and disclosure requirements around odds, pricing and consumer rights are tightening.

What a privacy policy for a game or gaming platform has to cover

Age thresholds per market, the age gate, and how parental consent is obtained below them
Anti-cheat: what it reads from the device, when, and what is transmitted
Chat and voice: what is recorded, how it is moderated and how long it is kept
Matchmaking and behavioural scoring, described as the profiling it is
Advertising, and the explicit position on behavioural advertising to under-age players

How a game or gaming platform actually moves personal data

Player accounts and progression

Identity, progress, inventory and achievements, usually linked to a platform account as well as your own.

Chat and voice communications

Text and voice retained for moderation, sometimes transcribed and analysed automatically.

Anti-cheat telemetry

Process lists, driver information and behavioural signals collected from the player’s machine at a depth that requires clear disclosure.

Matchmaking and behavioural scoring

Skill and behaviour ratings that determine who a player is matched with, which is profiling.

In-game purchases and virtual currency

Purchase history and balances, often through a platform holder rather than directly.

Advertising and attribution SDKs

In free-to-play titles especially, with restrictions where players may be children.

Third parties the draft will ask you about

Steam, PlayStation Network or Xbox Live · Unity or Unreal services · Easy Anti-Cheat or BattlEye · Vivox or Discord · AppsFlyer · AWS or Google Cloud · Stripe or platform billing

The rules that apply

Children’s privacy regimes

COPPA for under-13s in the US, the Age Appropriate Design Code in the UK, and digital age of consent rules across the EU - each with a different threshold.

Anti-cheat data collection

Kernel-level and behavioural anti-cheat collects deeply from the player’s device, which needs unusually specific disclosure.

Chat and voice moderation

Recording, retaining and analysing player communications for safety, which is processing with its own basis and retention.

Virtual currency and loot boxes

Disclosure requirements on odds and pricing, with several jurisdictions restricting or banning specific mechanics.

Platform holder requirements

Console and store certification imposes its own privacy and safety requirements beyond the law.

What the generated privacy policy contains

Identity and contact details of the controller
Your legal entity, trading name, registered address and a working contact route - plus a representative or DPO where one is required.
Categories of personal data and their sources
What you collect directly, what you observe automatically, and what you receive from third parties such as payment providers or ad platforms.
Purposes and lawful basis, purpose by purpose
A table that pairs each processing purpose with its lawful basis rather than listing all six bases and hoping one fits.
Recipients and sub-processors
The categories of recipient, and for the ones that matter to users - payment, hosting, analytics, support - the named provider.
International transfers and their safeguards
Where data leaves its home jurisdiction, and the mechanism relied on: adequacy, standard contractual clauses, the UK addendum or IDTA.
Retention periods per data category
Concrete periods or the criteria used to set them, which is what regulators ask for first when a complaint lands.
Rights and how to exercise them
Access, rectification, erasure, portability, objection and restriction, with the actual route to make a request and the deadline you work to.
Complaints and supervisory authority
The regulator a user can escalate to, named, with a link - not a generic "your local authority".

Games compliance essentials

Build a market-aware age gate
The threshold differs by jurisdiction, and a single number is wrong somewhere.
Write anti-cheat its own disclosure
What it reads, when it runs, and what leaves the machine.
Set chat and voice retention
Long enough for moderation and appeals, no longer.
Disable behavioural advertising for under-age accounts
And describe how age status is determined.
Publish loot box odds where mechanics involve chance
And keep the disclosure with the purchase, not buried.
Apply high-privacy defaults for child accounts
Including visibility, communications and data sharing.

Where this usually goes wrong

No age gate in a game children obviously play

The regulator’s test is whether the service is likely to be accessed by children, not whether you intended it.

Anti-cheat described in one vague line

It collects more deeply than anything else in the product and deserves a paragraph of its own.

Chat logs retained indefinitely

Moderation is a valid purpose with a finite useful life.

Behavioural advertising to under-age players

Restricted or prohibited under COPPA, the design code and several other regimes.

Loot box odds undisclosed

Increasingly a legal requirement rather than a platform courtesy.

High-privacy defaults not applied

The design code expects them for children, and defaults are the first thing tested.

Frequently asked questions

Does my game need an age gate?

If it is likely to be accessed by children, yes - and that is the regulator’s test rather than your intended audience. Thresholds differ by market, so a single global number will be wrong somewhere.

How should I disclose anti-cheat?

In its own section, describing what it reads from the device, when it runs, what leaves the machine and how long it is kept. It is the deepest collection in most games and a one-line mention is not adequate.

Can I show ads in a free-to-play game?

Contextual advertising generally yes; behavioural advertising to players who may be children is restricted or prohibited under COPPA, the Age Appropriate Design Code and other regimes.

Do I have to publish loot box odds?

In a growing number of jurisdictions and on several platforms, yes. Even where not strictly required, undisclosed odds attract consumer protection attention.

Is a privacy policy legally required?

If you process personal data, in almost every market yes. GDPR and UK GDPR require the disclosure at the point of collection, CCPA/CPRA requires a notice at collection plus an annually reviewed policy, and app stores and payment processors require a public policy URL before they will list or onboard you.

Can I copy another company’s privacy policy?

It is both a copyright problem and a compliance problem. A copied policy describes someone else’s data flows, processors and retention periods, so it is inaccurate the moment you publish it - and an inaccurate transparency notice is itself a breach of GDPR Article 13.

How often does a privacy policy need updating?

Whenever your processing changes - a new analytics tool, a new payment provider, a new market - and as a backstop, review it annually. CPRA makes the twelve-month review explicit.

Does PolicifyAI give legal advice?

No. PolicifyAI is a technology provider, not a law firm. The output is a structured, jurisdiction-aware draft that a qualified adviser should review before you rely on it.