PolicifyAI vs TrustArc
TrustArc is an enterprise privacy programme platform with the TRUSTe certification seal. PolicifyAI is the self-serve compliance document platform starting at £14/month. They solve different problems — here's the complete picture.
Choose PolicifyAI if you…
- Are an SMB, startup, or agency
- Need policy documents — not a GRC platform
- Want to start today without a sales call
- Need 120 document types beyond just privacy
Choose TrustArc if you…
- Need the TRUSTe certification seal
- Require enterprise privacy programme management
- Have a GRC budget and dedicated privacy team
Feature comparison
| Feature | PolicifyAI | TrustArc |
|---|---|---|
| Privacy Policy Generator | ||
| Terms of Service TrustArc is a privacy programme management platform. ToS generation is not a core offering. | ||
| Cookie Policy | ||
| EULA | ||
| NDA / Contractor Agreements PolicifyAI generates 120 compliance document types. TrustArc focuses on privacy and consent management, not business or HR documents. | ||
| Employment & HR Policies | ||
| HIPAA Privacy Notice | ||
| Financial / AML / KYC Policies | ||
| DORA / NIS2 / EU AI Act documents | ||
| 120 document types PolicifyAI generates 120 compliance document types. TrustArc is a privacy programme management and certification platform, not a broad document generator. | ||
| Accuracy verification PolicifyAI verifies every draft for accuracy. TrustArc uses template-driven generation. | ||
| 120 output languages | ||
| 180+ jurisdictions | ||
| EU GDPR | ||
| UK GDPR | ||
| CCPA / CPRA | ||
| Brazil LGPD | ||
| APAC (PDPA, APPI, DPDP) | ||
| PDF & DOCX export | ||
| Available without a sales call PolicifyAI is entirely self-serve. TrustArc requires a demo, sales qualification, and custom contract. | ||
| Starts under £10/month PolicifyAI Unlimited is £14/month. TrustArc enterprise plans start at £15,000+/year. | ||
| One-time purchase option | ||
| Free tier TrustArc does not offer a self-serve free tier. All plans require a sales engagement. | ||
| Consent Management Platform | ||
| Automated cookie scanner | ||
| Privacy certification / seal TrustArc (formerly TRUSTe) offers the TRUSTe certification seal — one of the most recognised privacy certifications. PolicifyAI does not offer third-party certification. | ||
| Data mapping / RoPA TrustArc includes enterprise data mapping and Records of Processing Activities tools. PolicifyAI focuses on document generation. | ||
| Vendor risk assessment | ||
| Privacy programme management | ||
| REST API access |
Pricing comparison
PolicifyAI
£0 — 3 lifetime policy credits, all 120 types
TrustArc
No free tier — sales demo required
PolicifyAI ✓
£14/month — unlimited policies, all 120 types, self-serve
TrustArc
£15,000+/year — enterprise contract, sales-led
PolicifyAI ✓
£49 — 25 lifetime credits, never expires
TrustArc
Not available
PolicifyAI ✓
£99/month — multi-client, white-label, 5 seats
TrustArc
Custom enterprise pricing, significantly higher
TrustArc pricing based on public market data and disclosed contract information. TrustArc does not publish official pricing. Verify directly at trustarc.com.
Where PolicifyAI is stronger
For SMBs, startups, and agencies — where PolicifyAI wins clearly.
£14/month vs £15,000+/year
TrustArc is enterprise-grade software with enterprise pricing — plans typically start at £15,000–£30,000/year for basic deployments and scale significantly for enterprise. PolicifyAI Unlimited is £14/month, self-serve, no contract, no minimum commitment. For SMBs, agencies, and startups, PolicifyAI is accessible where TrustArc simply is not.
No sales call — start instantly
TrustArc requires a full sales qualification process: book a demo, speak with an account executive, receive a custom quote, navigate a procurement process. PolicifyAI is entirely self-serve: sign up with your email, build your first policy in minutes. No calls, no contracts, no waiting.
120 document types TrustArc doesn't cover
TrustArc is a privacy programme management platform. PolicifyAI generates 120 compliance document types — NDAs, employment handbooks, HIPAA notices, DORA compliance, AML/KYC policies, EULA, contractor agreements, and 113 more types. TrustArc doesn't generate these.
Accuracy verification on every output
Every PolicifyAI draft is verified for accuracy and completeness, catching hallucinated citations, missing clauses, and regulatory inconsistencies. TrustArc uses a template engine.
180+ jurisdiction policy generation
Both platforms cover major global frameworks, but PolicifyAI generates jurisdiction-specific policy documents in 120 languages including Arabic, Hindi, Japanese, Swahili, and Bahasa. This is direct generation in the target language with jurisdiction-appropriate phrasing — not machine translation.
120 languages, not just European
For businesses serving non-English-speaking markets — particularly APAC, MENA, and Sub-Saharan Africa — PolicifyAI's language coverage is a significant practical advantage. TrustArc's document language coverage is more limited and focused on major EU and English-speaking markets.
Where TrustArc is stronger
Where TrustArc genuinely leads — for enterprises with the need and budget.
TRUSTe certification seal
TrustArc's TRUSTe certification is one of the most recognised privacy trust marks globally, recognised by the FTC and endorsed under multiple government frameworks. For enterprises where third-party privacy certification is a requirement (US federal, healthcare, financial services), TrustArc's certification programme has no PolicifyAI equivalent.
Enterprise privacy programme management
TrustArc is a full privacy operations platform: privacy impact assessments, data inventory and mapping, vendor risk management, employee privacy training, consent lifecycle management, and enterprise workflow automation. For large organisations that need a central privacy GRC hub, TrustArc's depth is comprehensive.
Mature enterprise consent management
TrustArc's consent management platform is used by large enterprises across the US and EU, with sophisticated consent logging, preference centres, and integration with advertising and analytics stacks. PolicifyAI's CMP is in active development.
Data mapping and RoPA
TrustArc provides enterprise-grade data inventory and Records of Processing Activities (RoPA) tools with automated discovery capabilities. For organisations under GDPR Article 30 obligations requiring comprehensive processing records across hundreds of systems, TrustArc's purpose-built tooling is stronger.
Frequently asked questions
Is PolicifyAI a real alternative to TrustArc for small businesses?
Yes — for most SMBs, PolicifyAI is a far more practical choice than TrustArc. PolicifyAI generates 120 policy document types at £14/month with no minimum commitment. TrustArc is designed for enterprise privacy programme management and priced accordingly (£15,000+/year, sales-led). Unless you need enterprise GRC features, the TRUSTe certification seal, or formal privacy programme tooling, PolicifyAI covers what you actually need at a fraction of the cost.
What does TrustArc actually cost?
TrustArc does not publish pricing publicly. Based on publicly available contract data and market intelligence, SMB-tier plans start around £10,000–£20,000/year, mid-market plans at £25,000–£60,000/year, and enterprise deployments can reach £100,000+/year. All tiers require a sales process. PolicifyAI's published pricing starts at £14/month or £49 one-time.
Does PolicifyAI offer the TRUSTe certification seal?
No. PolicifyAI does not offer third-party privacy certification. The TRUSTe seal is specific to TrustArc and is recognised as a third-party privacy certification in the US and several other markets. If third-party certification is a regulatory or contractual requirement for your business, TrustArc may be the right choice for that specific need.
Does PolicifyAI have data mapping like TrustArc?
No. PolicifyAI is a compliance document generation platform. TrustArc includes enterprise data mapping, automated data inventory, Records of Processing Activities, and vendor risk management tools. These are fundamentally different product categories. If you need a document generator, PolicifyAI is the better fit. If you need enterprise privacy programme infrastructure, evaluate TrustArc.
Can I use PolicifyAI alongside TrustArc?
Yes. Some enterprises use PolicifyAI for policy document generation (faster, broader document types, AI-validated) alongside TrustArc for privacy programme management and certification. The tools are complementary for that use case rather than competitive.
Why would a business switch from TrustArc to PolicifyAI?
Typically cost and scope reduction. Businesses that have grown beyond needing TrustArc's full enterprise feature set — or that find TrustArc's pricing disproportionate to their actual compliance requirements — often find PolicifyAI covers their document generation and basic consent needs at a fraction of the cost, with faster time-to-compliance and no procurement overhead.
More comparisons
Try PolicifyAI free — no card, no sales call
120 policy types. 180+ jurisdictions. 120 languages. Quality-verified accuracy. From £14/month.