By platform

Privacy Policy Generator for Android Apps

Written for the Play Console Data safety form, the User Data policy and Play’s deletion requirements.

Generate your privacy policy Read the privacy policy guide

A Google Play privacy policy is checked against your Data safety declarations, which cover collection by third-party SDKs as well as by your own backend. The document has to be specific enough that someone could fill in the Data safety form from it without guessing.

Google Play requires a privacy policy link in the Play Console and inside the app, and it requires the Data safety section to describe the same collection accurately. Play’s User Data policy is enforced by automated and manual review, and mismatches result in rejection or removal.

Play also requires an account-deletion route: an in-app path plus a web-accessible URL that works without reinstalling the app. That web URL is a specific, checkable requirement that many teams miss.

Android SDK behaviour is the hard part. The Advertising ID, install referrer, and analytics and attribution SDKs each collect on their own account, and Play’s Data safety form asks about collection by third parties as well as by you.

What a privacy policy for an Android app has to cover

Every data type collected by the app and by bundled SDKs, with purposes
Whether data is shared with third parties, and with whom
Advertising ID use and how the user’s opt-out is honoured
Account deletion: the in-app route and the public web URL
Sensitive permissions and the specific purpose behind each request

How an Android app actually moves personal data

Advertising ID and attribution

Collected by ads and attribution SDKs, subject to Play policy and to the user’s deletion of the identifier, which your code must honour.

Analytics and crash reporting

Firebase Analytics is on by default in many templates and collects automatically before you write a line of tracking.

Permissions-gated collection

Location, camera, microphone, contacts, storage and health, each requiring runtime consent and a matching disclosure.

Play Billing and subscriptions

Purchase tokens and subscription state, linked to the user account.

Push via FCM

Registration tokens tied to installs, with the token itself an identifier.

Sideloaded SDK telemetry

Bundled SDKs may collect diagnostic data you have not declared; Play’s Data safety form makes you answerable for it.

Third parties the draft will ask you about

Google (Play, Firebase, FCM) · AppsFlyer or Adjust · Amplitude or Mixpanel · Sentry · RevenueCat · AWS or Google Cloud

The rules that apply

Play User Data policy

Disclosure, consent and secure handling requirements for personal and sensitive user data, with a mandatory privacy policy link in the Console and in the app.

Data safety section

A declared inventory of data collected and shared, purposes, and whether collection is optional. It must match the app and the policy.

Account deletion requirement

Apps with account creation must offer in-app deletion and a publicly reachable web URL for deletion requests.

Advertising ID policy

Restrictions on use, a requirement to honour the user’s reset and opt-out, and a declaration in the Console.

Sensitive permissions

Location in the background, SMS, call log, photos and video, health and accessibility APIs each carry their own declaration and justification requirements.

What the generated privacy policy contains

Identity and contact details of the controller
Your legal entity, trading name, registered address and a working contact route - plus a representative or DPO where one is required.
Categories of personal data and their sources
What you collect directly, what you observe automatically, and what you receive from third parties such as payment providers or ad platforms.
Purposes and lawful basis, purpose by purpose
A table that pairs each processing purpose with its lawful basis rather than listing all six bases and hoping one fits.
Recipients and sub-processors
The categories of recipient, and for the ones that matter to users - payment, hosting, analytics, support - the named provider.
International transfers and their safeguards
Where data leaves its home jurisdiction, and the mechanism relied on: adequacy, standard contractual clauses, the UK addendum or IDTA.
Retention periods per data category
Concrete periods or the criteria used to set them, which is what regulators ask for first when a complaint lands.
Rights and how to exercise them
Access, rectification, erasure, portability, objection and restriction, with the actual route to make a request and the deadline you work to.
Complaints and supervisory authority
The regulator a user can escalate to, named, with a link - not a generic "your local authority".

Getting through Play review

Audit the dependency tree
Every SDK, including transitive ones, and what each collects.
Write the policy first, then complete Data safety from it
It keeps the two consistent and gives you a reference when review queries a declaration.
Publish both deletion routes
In-app deletion and a public web URL, with the URL entered in the Console.
Add prominent in-context disclosures
Before requesting sensitive permissions, explaining the specific use.
Link the policy in the Console and inside the app
Both are required; the in-app link is regularly missing.

Where this usually goes wrong

Data safety declarations that miss third-party SDK collection

The form asks about collection by any party, not just your own servers.

No web deletion URL

Play requires a publicly reachable URL for deletion requests, separate from the in-app route.

Firebase Analytics collecting by default

Templates enable it, and teams declare "no analytics" without checking.

Advertising ID used after the user opted out

A Play policy violation with removal consequences.

Prominent disclosure missing for sensitive permissions

Play requires an in-context disclosure before the runtime prompt for several categories, distinct from the policy.

Frequently asked questions

Does Google Play require a privacy policy?

Yes. A link is required in the Play Console for all apps and inside the app itself where you access sensitive permissions or data, and the Data safety section must be consistent with it.

What is the Data safety section?

A declared inventory of what your app and its SDKs collect and share, why, and whether it is optional. It appears on your store listing and Play verifies it against app behaviour.

Do I need a web page for account deletion?

Yes. Play requires a publicly accessible URL where a user can request deletion without reinstalling, in addition to the in-app route.

Does Firebase Analytics count as collection?

Yes, and it is frequently enabled by default in project templates. If it is running, it belongs in the policy and in the Data safety declaration.

Is a privacy policy legally required?

If you process personal data, in almost every market yes. GDPR and UK GDPR require the disclosure at the point of collection, CCPA/CPRA requires a notice at collection plus an annually reviewed policy, and app stores and payment processors require a public policy URL before they will list or onboard you.

Can I copy another company’s privacy policy?

It is both a copyright problem and a compliance problem. A copied policy describes someone else’s data flows, processors and retention periods, so it is inaccurate the moment you publish it - and an inaccurate transparency notice is itself a breach of GDPR Article 13.

How often does a privacy policy need updating?

Whenever your processing changes - a new analytics tool, a new payment provider, a new market - and as a backstop, review it annually. CPRA makes the twelve-month review explicit.

Does PolicifyAI give legal advice?

No. PolicifyAI is a technology provider, not a law firm. The output is a structured, jurisdiction-aware draft that a qualified adviser should review before you rely on it.